At Mercury we don't build sites with these errors

Website mistakes:

• Not highlighting your USP - Unique Selling Proposition
  • This is the "hook" that gets your site noticed
• No clear and consise message about what you do
  • You need to tell site visitors what you are about
  • Keep it to the point
• Nothing important "above the fold"
  • You only have 8 seconds to get their attention so don't make them waste time scrolling
• Not enough information on the home page
  • Website visitor will move on to the next site on the search
• Too much information on the home page
  • Confusing - keep it simple and to the point
  • Details are for the interior pages
• Multiple businesses on one website
  • Confusing
• Graphics that take too long to load
  • Website visitors may get impatient and go to next site in search
  • Cool graphics don't necessarily translate to effective
• Pages that are too long
  • Avergage website visitor will only spend 30 seconds per page

Too many of these design errors and your website statistics will start to reveal a low level of activity. Much of this will not be fixed by employing Search Engine Optimization - SEO. It all starts with basic good website design.